The requirements to become a real estate agent, especially in Nigeria, is almost non-existent. Anyone with a couple of leads can sell. And can continue to, either on a full-time or part-time basis.
In advanced countries, it is illegal to practice as a real estate agent without the necessary qualifications and licenses from regulatory bodies. This makes the profession organized, and agents strive for prestige.
So how exactly do you brand yourself as a professional in this field?
If you have no idea how to get started, we have put together this beginner-friendly guide on how to market yourself as a qualified real estate agent :
Who is a Qualified Real Estate Agent?
A qualified real estate agent is someone with experience, training, and knowledge in the local real estate market.
Qualified realtors will understand their clients’ needs and use this information to promote themselves effectively. An expert realtor uses marketing strategies that work for them to sell more properties to more people.
How to become a Real Estate Agent
- Get Trained within a Real Estate Company
- Gain Working Experience from Professional Real Estate Companies
- Obtain Relevant License
- Learn Basic Maths and Customer Service Skills
- Network with other Realtors
How to Market Yourself as a Qualified Real Estate Agent
Define Your Goals, Mission, and Vision
This is the most important task you should do before marketing yourself. If you don’t define what you aim to achieve, what your mission is, and where your vision leads up to, this will inevitably reflect in your overall business performance in the long run.
Set Up Your Social Media Accounts
As a qualified agent, you need to create a corporate identity to build your brand image to build trust with potential customers.
Create an account on the most important social platforms for real estate agents, such as Facebook, Twitter, Instagram, and LinkedIn. The majority of your real estate marketing would happen online.
Seek out the Beneficial Partnerships
Establishing strong partnerships will help carve out your market niche and raise awareness of your brand. It could also open you up to new revenue streams.
Make Executive Business Cards
The nature of the Real Estate industry is such that you would spend a lot of time networking face to face with prospective clients and referral sources. You must have a never-ending stack of business cards to pass out whenever the need arises. Your business card should include the basics, such as your name, phone number, business address, email address, and website.
Seek Testimonials
To prove that you’re a trustworthy and effective real estate agent, you need testimonials. Testimonials provide you with the much-needed element of social proof.
If you’re just starting out and don’t have clients just yet, you can collect testimonials from fellow colleagues.
Secure Leads
Once you have all your systems in place, let everyone know you are in the real estate business. In no time, you will be interacting with potential buyers and sellers, and be on your way to becoming a known qualified agent.
For more information on how to build your personal, professional brand, and how to find the hot properties in the market, contact Thinkmint Nigeria for consultancy services.